Delivering Happiness: Branding Reinvention
Delivering Happiness:
Branding Reinvention
Due to our long relationship with Casa Petrina, we revisited past strategy documents we built and jumped on a sprint discovery session to gain a fresh perspective on who they aspire to become. After a couple of refinements, we understood that the primary goal was effectively communicating the ongoing passion for their offering: Italian cuisine with a side of joy, love, and integrity that has characterized them over the years.
Due to our long relationship with Casa Petrina, we revisited past strategy documents we built and jumped on a sprint discovery session to gain a fresh perspective on who they aspire to become. After a couple of refinements, we understood that the primary goal was effectively communicating the ongoing passion for their offering: Italian cuisine with a side of joy, love, and integrity that has characterized them over the years.
Attention to every detail of the new Visual Identity.
Collaborating closely with the restaurant's interior designers, we also harmonized our creative visions to make every detail build a visual identity that communicates joy, freshness, and excellence. As the space began to take shape, we started crafting the new visual identity elements, reimagining all the other pieces.
Collaborating closely with the restaurant's interior designers, we also harmonized our creative visions to make every detail build a visual identity that communicates joy, freshness, and excellence. As the space began to take shape, we started crafting the new visual identity elements, reimagining all the other pieces.
Italian cuisine with a side of joy.
Italian cuisine with
a side of joy.
One element we chose to keep from the old visual identity was the restaurant's current primary color. We paired it with a smiley face and developed it further by playing with the new logo composition shapes as visual patterns conveying a "happy, fresh Italian cuisine" look. All these elements served to bridge the gap between Casa Petrina's heritage and its ambition for growth.
One element we chose to keep from the old visual identity was the restaurant's current primary color. We paired it with a smiley face and developed it further by playing with the new logo composition shapes as visual patterns conveying a "happy, fresh Italian cuisine" look. All these elements served to bridge the gap between Casa Petrina's heritage and its ambition for growth.
A mark of attention to detail, fresh products, and a bigger vision.
The new vibrant visual identity included fresh designs for pizza boxes, pasta boxes, to-go cups, soup bowls, sandwich boxes, external and internal signage, car wraps, staff uniforms, and other collaterals with the goal in mind to help Marius and Ruxandra’s team to launch into the new location with as low friction as possible for such a significant change.
The new vibrant visual identity included fresh designs for pizza boxes, pasta boxes, to-go cups, soup bowls, sandwich boxes, external and internal signage, car wraps, staff uniforms, and other collaterals. Despite the significant changes, the goal was to help Marius and Ruxandra’s team launch and transition smoothly to the new location.
The new vibrant visual identity included fresh designs for pizza boxes, pasta boxes, to-go cups, soup bowls, sandwich boxes, external and internal signage, car wraps, staff uniforms, and other collaterals. Despite the significant changes, the goal was to help Marius and Ruxandra’s team launch and transition smoothly to the new location.
What I appreciated the most at Ruben was his strategic approach and desire to execute excellently without any surprises when it comes to his processes. We had a very positive experience, and the results speak for themselves. I am grateful for the opportunity to work directly with him, and I will do it again in the future. We wholeheartedly recommend him if you want a fresh approach, professional collaboration, and a burst of creativity. He exceeded our expectations by far.
What I appreciated the most at Ruben is his strategic approach and desire to execute excellently without any surprises when it comes to his processes. We had a very positive experience, and the results speak for themselves. I am grateful for the opportunity to work directly with him, and I will do it again in the future. We wholeheartedly recommend him if you want a fresh approach, professional collaboration, and a burst of creativity. He exceeded our expectations
by far.
What I appreciated the most at Ruben was his strategic approach and desire to execute excellently without any surprises when it comes to his processes. We had a very positive experience, and the results speak for themselves. I am grateful for the opportunity to work directly with him, and I will do it again in the future. We wholeheartedly recommend him if you want a fresh approach, professional collaboration, and a burst of creativity. He exceeded our expectations by far.
Ruxandra Petrina
Ruxandra Petrina
Co-Founder | Casa Petrina
Co-Founder | Casa Petrina