Challenge
65%
Engagement Rate
The journey to success with Merit Street Media began with an initial call to understand their vision and project needs. We then used a comprehensive questionnaire to gather detailed information about the network's goals and target audience. This, along with our internal research to assess competitors and identify effective design strategies within the industry, ensured that we accurately understood the project's requirements.
Wireframes: From ONE to a NETWORK
Next, we focused on three main ideas for generating wireframes for the new page. We used Attention Insight to test these ideas, analyze the data, and generate heatmaps to identify the best design approach. This helped us make informed adjustments to achieve optimal clarity and focus scores, ensuring a user-centered and effective design.
Connecting the Dots
Before moving into the development phase, we created a digital style guide to unify visual elements and establish a consistent brand identity across all Merit Street Media platforms. This allowed Brett's team to execute promptly, knowing that their work conformed with the overall brand.
