Seamless Hospitality: A Journey to Simplicity
Seamless Hospitality:
A Journey to Simplicity
The journey with Urbio started with an in-depth Brand Strategy phase involving collaborative online workshops to uncover the essence of their brand. We discovered that the brand architecture needs to be restructured, and the new visual identity has to communicate connectivity and an easy flow in each aspect of the brand. The process elevated Urbio's aesthetic appeal and unearthed insights into its brand architecture, laying the groundwork for a more strategic approach.
The journey with Urbio started with an in-depth Brand Strategy phase involving collaborative online workshops to uncover the essence of their brand. We discovered that the brand architecture needs to be restructured, and the new visual identity has to communicate connectivity and an easy flow in each aspect of the brand. The process elevated Urbio's aesthetic appeal and unearthed insights into its brand architecture, laying the groundwork for a more strategic approach.
A symbol of connection
and simple flow.
Transitioning into the design phase, we meticulously crafted a new logo to encompass the new brand identity combined with a harmonious color palette, bespoke typography, and dynamic patterns. The logo became a symbol of connection and simple flow, epitomizing the seamless experience Urbio aims to provide.
Transitioning into the design phase, we meticulously crafted a new logo to encompass the new brand identity combined with a harmonious color palette, bespoke typography, and dynamic patterns. The logo became a symbol of connection and simple flow, epitomizing the seamless experience Urbio aims to provide.
Colorful Connections: Patterns
of movement and ease.
Colorful Connections: Patterns of movement
and ease.
After having an approved logo, we started to work on the other elements to complete the visual identity. Intricate patterns were designed to convey the movement and ease that defines Urbio's offerings, with each color in the palette attributed to a specific sub-brand. The comprehensive visual identity is helping the brand to step into a new communication and market positioning season.
After having an approved logo, we started to work on the other elements to complete the visual identity. Intricate patterns were designed to convey the movement and ease that defines Urbio's offerings, with each color in the palette attributed to a specific sub-brand. The comprehensive visual identity is helping the brand to step into a new communication and market positioning season.
Bringing everything together.
As Urbio steps confidently into a new era, they do so armed with a comprehensive brand strategy roadmap that serves as their guiding light as they look forward to expanding. This roadmap empowers them to make informed decisions aligning with their goals and values for the next 5 years as the business grows.
Furthermore, our detailed brand styleguide gives Urbio a tangible blueprint for maintaining brand consistency and integrity across all touchpoints. From logo usage guidelines to color palettes and typography specifications, the brand style guide ensures that Urbio's visual identity remains cohesive and impactful, reinforcing its brand message at every turn.
As Urbio steps confidently into a new era, they do so armed with a comprehensive brand strategy roadmap that serves as their guiding light as they look forward to expanding. This roadmap empowers them to make informed decisions aligning with their goals and values for the next 5 years as the business grows.
Furthermore, our detailed brand styleguide gives Urbio a tangible blueprint for maintaining brand consistency and integrity across all touchpoints. From logo usage guidelines to color palettes and typography specifications, the brand style guide ensures that Urbio's visual identity remains cohesive and impactful, reinforcing its brand message at every turn.
