Transforming Mental Wellness
When mental health crisis hit San Antonio, H.E. Butt Foundation faced a difficult task: coordinate diverse faith organizations under one mission-driven identity without losing each community's unique DNA. With no unified brand system, their life-saving Congregational Collective initiative risked failure before it launched.
Without visual cohesion, participating organizations couldn't effectively communicate the program to their communities. Mental health resources in San Antonio would remain fragmented and under-resourced. Faith communities would continue operating in isolation, missing the opportunity to coordinate care for families in crisis.
When mental health crisis hit San Antonio, H.E. Butt Foundation faced a difficult task: coordinate diverse faith organizations under one mission-driven identity without losing each community's unique DNA. With no unified brand system, their life-saving Congregational Collective initiative risked failure before it launched.
Without visual cohesion, participating organizations couldn't effectively communicate the program to their communities. Mental health resources in San Antonio would remain fragmented and under-resourced. Faith communities would continue operating in isolation, missing the opportunity to coordinate care for families in crisis.
Building a solid foundation
for the entire project.
Building a solid foundation for the entire project.
Building a solid foundation for the entire project.
Our journey began with a deep dive into understanding the client and their vision, building on extensive research they had conducted with community partners and faith leaders. We gathered essential insights through consultations with Foundation leadership, who brought valuable perspectives from their stakeholder engagement process. This approach ensured our visual direction would resonate across the diverse ecosystem they serve. Then, we started to explore two stylescapes, setting the stage for creative inspiration that could work across various touchpoints and community contexts.
Our journey began with a deep dive into understanding the client and their vision, building on extensive research they had conducted with community partners and faith leaders. We gathered essential insights through consultations with Foundation leadership, who brought valuable perspectives from their stakeholder engagement process. This approach ensured our visual direction would resonate across the diverse ecosystem they serve. Then, we started to explore two stylescapes, setting the stage for creative inspiration that could work across various touchpoints and community contexts.
Blending creativity and strategy, ensuring that every element has
a purpose.
Blending creativity and strategy, ensuring that every element has a purpose.
Blending creativity and strategy, ensuring that every element has a purpose.
We crafted logo compositions, selected colors, typography, and design elements, focusing on purposeful creativity. The resulting logo served as a guiding light, embodying the organization's mission rooted in faith and community.
We crafted logo compositions, selected colors, typography, and design elements, focusing on purposeful creativity. The resulting logo served as a guiding light, embodying the organization's mission rooted in faith and community.
A representation of commitment to community and collaboration.
A representation of commitment to community
and collaboration.
The labyrinth became our unifying element because it represented what what everyone believed and all the data was pointing out: mental health healing is a journey, not a destination. This ancient symbol of contemplative walking resonated across denominational lines while providing a scalable visual system that can work from app icons to building signage.
The labyrinth became our unifying element because it represented what what everyone believed and all the data was pointing out: mental health healing is a journey, not a destination. This ancient symbol of contemplative walking resonated across denominational lines while providing a scalable visual system that can work from app icons to building signage.
Evoking emotions
through colors curated
from H.E. Butt
Foundations home.
With the color palette, we aimed to balance cool and warm tones and earth colors with contrasting accents. This pallet of colors communicates a warm, inclusive brand with authority (expert), hope, and collaboration.
With the color palette, we aimed to balance cool and warm tones and earth colors with contrasting accents. This pallet of colors communicates a warm, inclusive brand with authority (expert), hope, and collaboration.
Ready to walk
in the future.
The unified visual identity system enabled H.E. Butt Foundation to successfully launch The Congregational Collective with 8 committed partner organizations - transforming a concept with no participants into a functioning network of faith communities. We delivered a complete brand identity with scalable guidelines that preserve the Butt family legacy while enabling consistent experiences across digital and physical platforms, setting the foundation for continued growth.
The unified visual identity system enabled H.E. Butt Foundation to successfully launch The Congregational Collective with 8 committed partner organizations - transforming a concept with no participants into a functioning network of faith communities. We delivered a complete brand identity with scalable guidelines that preserve the Butt family legacy while enabling consistent experiences across digital and physical platforms, setting the foundation for continued growth.
