I help mission-driven entrepreneurs shape their vision into clear & compelling visual stories that drive measurable business impact
I help mission-driven entrepreneurs
shape their vision into clear &
compelling visual stories that drive measurable business impact
EXPERIENCE
EXPERIENCE
Lead Brand & Product Designer
The 1989 Creative
The 1989 Creative
Jan 2016 - Present
Jan 2016 - Present
Digital Design Lead
Digital Design Lead
Faith Media Organizations
Raincloud Media
Raincloud Media
Oct 2023 - Present
Oct 2023 - Present
UI/UX Marketing Specialist
UI/UX Marketing Specialist
Raincloud Media
Raincloud Media
Oct 2022 - Oct 2023
Oct 2022 - Oct 2023
Senior Graphic Designer
inProv
inProv
Nov 2018 - Oct 2022
Nov 2018 - Oct 2022
Ruben's blend of creativity and strategy is the foundation for his exceptional design work with purpose-driven organizations. His systematic approach, crafted to achieve clear mission objectives, ensured that there were no surprises along the way for our complex stakeholder environment. What really set Ruben apart was this tested framework that gave our entire team a clear roadmap to follow, meticulously refined through years of experience serving faith and community-focused initiatives, delivering consistent results that honor organizational values while driving meaningful impact.
Ruben's blend of creativity and strategy is the foundation for his exceptional design. His systematic approach, crafted to achieve clear objectives, ensures that there are no surprises along the way for the client. What really sets Ruben apart is this tested framework, meticulously refined through years of experience, delivering consistent results tailored to each client's unique needs.
Ruben's blend of creativity and strategy is the foundation for his exceptional design. His systematic approach, crafted to achieve clear objectives, ensures that there are no surprises along the way for the client. What really sets Ruben apart is this tested framework, meticulously refined through years of experience, delivering consistent results tailored to each
client's unique needs.
Carolyn Garza
Carolyn Garza
Principal, Libertas Working Group
Principal, Libertas Working Group
WORK
WORK
WORK
Transforming Mental Wellness
When San Antonio's mental health crisis reached breaking point, the H.E. Butt Foundation faced an urgent challenge: how do you unite diverse faith communities under one mission-driven identity without losing each community's unique DNA? The Congregational Collective needed authentic visual direction that would advance kingdom healing across denominational lines.
Transforming Mental Wellness
When San Antonio's mental health crisis reached breaking point, the H.E. Butt Foundation faced an urgent challenge: how do you unite diverse faith communities under one mission-driven identity without losing each community's unique DNA? The Congregational Collective needed authentic visual direction that would advance kingdom healing across denominational lines.
Transforming Mental Wellness
When San Antonio's mental health crisis reached breaking point, the H.E. Butt Foundation faced an urgent challenge: how do you unite diverse faith communities under one mission-driven identity without losing each community's unique DNA? The Congregational Collective needed authentic visual direction that would advance kingdom healing across denominational lines.
Scaling Mission-Driven
E-Commerce
Rowe Casa Organics' explosive growth almost created an identity crisis. Their mission was getting lost in a platform that couldn't serve both direct customers and wholesale partners effectively. They needed brand systems that would steward their calling while scaling their impact, ensuring every touchpoint advanced their kingdom purpose, not just conversions.
Sessions Converted
+67%
Mission Impact
+30%
Scaling Mission-Driven
E-Commerce
Rowe Casa Organics' explosive growth almost created an identity crisis. Their mission was getting lost in a platform that couldn't serve both direct customers and wholesale partners effectively. They needed brand systems that would steward their calling while scaling their impact, ensuring every touchpoint advanced their kingdom purpose, not just conversions.
Sessions Converted
+67%
Total
Sales
+30%
Scaling Mission-Driven
E-Commerce
Rowe Casa Organics' explosive growth almost created an identity crisis. Their mission was getting lost in a platform that couldn't serve both direct customers and wholesale partners effectively. They needed brand systems that would steward their calling while scaling their impact, ensuring every touchpoint advanced their kingdom purpose, not just conversions.
Sessions Converted
+67%
Mission Impact
+30%
Delivering Happiness Through Branding Reinvention
The Petrina family decided to relocate their restaurant and recognized the need for a visual identity update. Initially, they sought a packaging design refresh. However, this simple request soon turned into a full-scale rebranding. The change was not just about their packaging aesthetics but a deeper transformation, encompassing the essence of their brand.
Delivering Happiness Through Branding Reinvention
The Petrina family decided to relocate their restaurant and recognized the need for a visual identity update. Initially, they sought a packaging design refresh. However, this simple request soon turned into a full-scale rebranding. The change was not just about their packaging aesthetics but a deeper transformation, encompassing the essence of their brand
Delivering Happiness Through Branding Reinvention
The Petrina family decided to relocate their restaurant and recognized the need for a visual identity update. Initially, they sought a packaging design refresh. However, this simple request soon turned into a full-scale rebranding. The change was not just about their packaging aesthetics but a deeper transformation, encompassing the essence of their brand.
Crafting a Coffee Culture Icon: Building Community Through Faith-Inspired Branding
In a small Transylvanian town lacking community connection, Bogdan wanted to create more than a business—a true gathering place for neighbors. How do you craft a visual identity that invites genuine fellowship while building a sustainable, kingdom-focused enterprise? He needed brand stewardship for connection and growth.
Crafting a Coffee Culture Icon: Building Community Through Faith-Inspired Branding
In a small Transylvanian town lacking community connection, Bogdan wanted to create more than a business—a true gathering place for neighbors. How do you craft a visual identity that invites genuine fellowship while building a sustainable, kingdom-focused enterprise? He needed brand stewardship for connection and growth.
Crafting a Coffee Culture Icon: Building Community Through Faith-Inspired Branding
In a small Transylvanian town lacking community connection, Bogdan wanted to create more than a business—a true gathering place for neighbors. How do you craft a visual identity that invites genuine fellowship while building a sustainable, kingdom-focused enterprise? He needed brand stewardship for connection and growth.
Ruben's approach to visual brand design goes beyond aesthetics—he understands how to create systems that serve a greater purpose. His systematic framework, refined through years of working with purpose-driven organizations, ensures that every design decision advances the mission while maintaining consistency across complex platforms. What sets Ruben apart is his ability to translate organizational values into visual experiences that connect with diverse communities and stakeholders.
Sebi Nuc
CMO | Rowe Casa Organics
Ruben's approach to visual brand design goes beyond aesthetics—he understands how to create systems that serve a greater purpose. His systematic framework, refined through years of working with purpose-driven organizations, ensures that every design decision advances the mission while maintaining consistency across complex platforms. What sets Ruben apart is his ability to translate organizational values into visual experiences that connect with diverse communities and stakeholders.
Ruben's approach to visual brand design goes beyond aesthetics—he understands how to create systems that serve a greater purpose. His systematic framework, refined through years of working with purpose-driven organizations, ensures that every design decision advances the mission while maintaining consistency across complex platforms. What sets Ruben apart is his ability to translate organizational values into visual experiences that connect with diverse communities and stakeholders.
Grant Barron
Grant Barron
CMO, Rowe Casa Organics
CMO, Rowe Casa Organics