Hi there! I'm Ruben Precup.
I design compelling brand identities and tailored digital experiences.
Hi there! I'm Ruben Precup. I design compelling brand identities and tailored digital experiences.
Hi there! I'm Ruben Precup.
I design compelling brand identities
and tailored digital experiences.
EXPERIENCE
EXPERIENCE
Brand & UI/UX Designer
Brand & UI/UX Designer
The 1989 Creative
The 1989 Creative
Jan 2016 - Present
Jan 2016 - Present
Digital Design Lead
Digital Design Lead
Raincloud Media
Raincloud Media
Oct 2023 - Present
Oct 2023 - Present
UI/UX Marketing Specialist
UI/UX Marketing Specialist
Raincloud Media
Raincloud Media
Oct 2022 - Oct 2023
Oct 2022 - Oct 2023
Senior Graphic Designer
Senior Graphic Designer
inProv
inProv
Nov 2018 - Oct 2022
Nov 2018 - Oct 2022
Ruben's blend of creativity and strategy is the foundation for
his exceptional design. His systematic approach, crafted to achieve clear objectives, ensures that there are no surprises along the way for the client. What really sets Ruben apart is
this tested framework, meticulously refined through years of experience, delivering consistent results tailored to each
client's unique needs.
Ruben's blend of creativity and strategy is the foundation for his exceptional design. His systematic approach, crafted to achieve clear objectives, ensures that there are no surprises along the way for the client. What really sets Ruben apart is this tested framework, meticulously refined through years of experience, delivering consistent results tailored to each client's unique needs.
Ruben's blend of creativity and strategy is the foundation for his exceptional design. His systematic approach, crafted to achieve clear objectives, ensures that there are no surprises along the way for the client. What really sets Ruben apart is this tested framework, meticulously refined through years of experience, delivering consistent results tailored to each
client's unique needs.
Grant Barron
Grant Barron
CMO | Rowe Casa Organics
CMO | Rowe Casa Organics
WORK
WORK
WORK
Crafting a Coffee
Culture Icon
In a small Transylvanian town, Bogdan aimed to bring a unique specialty coffee experience, mindful of the growing coffee culture in Romania. To succeed, he needed a robust visual identity representing the present and ready for its optimistic future.
Crafting a Coffee
Culture Icon
In a small Transylvanian town, Bogdan aimed to bring a unique specialty coffee experience, mindful of the growing coffee culture in Romania. To succeed, he needed a robust visual identity representing the present and ready for its optimistic future.
Crafting a Coffee
Culture Icon
In a small Transylvanian town, Bogdan aimed to bring a unique specialty coffee experience, mindful of the growing coffee culture in Romania. To succeed, he needed a robust visual identity representing the present and ready for its optimistic future.
Seamless Hospitality:
A Journey to Simplicity
Initially intending a simple rebrand to be able to develop new locations, Urbio's CEO embraced a transformative journey after our first call, resulting in more than just a new visual identity and a website but also a brand strategy roadmap and revitalized brand architecture, leveraging Urbio's strong reputation for market repositioning.
Seamless Hospitality:
A Journey to Simplicity
Initially intending a simple rebrand to be able to develop new locations, Urbio's CEO embraced a transformative journey after our first call, resulting in more than just a new visual identity and a website but also a brand strategy roadmap and revitalized brand architecture, leveraging Urbio's strong reputation for market repositioning.
Seamless Hospitality:
A Journey to Simplicity
Initially intending a simple rebrand to be able to develop new locations, Urbio's CEO embraced a transformative journey after our first call, resulting in more than just a new visual identity and a website but also a brand strategy roadmap and revitalized brand architecture, leveraging Urbio's strong reputation for market repositioning.
Delivering Happiness Through Branding Reinvention
The Petrina family decided to relocate their restaurant and recognized the need for a visual identity update. Initially, they sought a packaging design refresh. However, this simple request soon turned into a full-scale rebranding. The change was not just about their packaging aesthetics but a deeper transformation, encompassing the essence of their brand.
Delivering Happiness Through Branding Reinvention
The Petrina family decided to relocate their restaurant and recognized the need for a visual identity update. Initially, they sought a packaging design refresh. However, this simple request soon turned into a full-scale rebranding. The change was not just about their packaging aesthetics but a deeper transformation, encompassing the essence of their brand
Delivering Happiness Through Branding Reinvention
The Petrina family decided to relocate their restaurant and recognized the need for a visual identity update. Initially, they sought a packaging design refresh. However, this simple request soon turned into a full-scale rebranding. The change was not just about their packaging aesthetics but a deeper transformation, encompassing the essence of their brand.
Transformative User Experience
Due to a strong growth trajectory and a more discerning customer base, the website's sitemap structure needed to reflect the brand's core. Additionally, the UI needed improvement to enhance the IA, reduce checkout times, decrease decision fatigue, and ensure consistency through a design system.
Sessions Converted
+67%
Total Sales
+30%
Transformative User Experience
Due to strong growth and a discerning customer base, the website's sitemap structure must reflect the brand's personality and values. The UI also needed improvement to enhance IA, reduce checkout times, decrease decision fatigue, and ensure design consistency.
Sessions Converted
+67%
Total
Sales
+30%
Transformative User Experience
Due to a strong growth trajectory and a more discerning customer base, the website's sitemap structure needed to reflect the brand's core. Additionally, the UI needed improvement to enhance the IA, reduce checkout times, decrease decision fatigue, and ensure consistency through a design system.
Sessions Converted
+67%
Total Sales
+30%
Merit Street Media:
The Power of a Page
The Merit Street Media network, founded by Dr. Phil McGraw, was about to launch nationally, reaching over 80 million homes with a unique approach by partnering with FAST platforms, promising wide-ranging content access, including live and on-demand television, podcasts, and social media channels.
Engagement Rate
65%
Click-Through Rate
7.3%
Merit Street Media:
The Power of a Page
The Merit Street Media network, founded by Dr. Phil McGraw, was about to launch nationally, reaching over 80 million homes with a unique approach by partnering with FAST platforms, promising wide-ranging content access, including live and on-demand television, podcasts, and social media channels.
Engagement Rate
+65%
Click-Through Rate
7.3%
Merit Street Media:
The Power of a Page
The Merit Street Media network, founded by Dr. Phil McGraw, was about to launch nationally, reaching over 80 million homes with a unique approach by partnering with FAST platforms, promising wide-ranging content access, including live and on-demand television, podcasts, and social media channels.
Engagement Rate
65%
Click-Through Rate
7.3%
Ruben's blend of creativity and strategy is the foundation for his exceptional design. His systematic approach, crafted to achieve clear objectives, ensures that there are no surprises along the way for the client. What really sets Ruben apart is this tested framework, meticulously refined through years of experience, delivering consistent results tailored to each client's unique needs.
Sebi Nuc
CMO | Rowe Casa Organics
Ruben is more than just a designer; he is a true consultant with experience and a professional methodology at the core. He understands the entire landscape and how the brand intertwines with other elements. How he posed questions during our sessions gave me clarity in business decision-making.
Sebi Nuc
Sebi Nuc
COO, Romteca
COO, Romteca