What if your design could carry the weight of your mission without losing its soul?
I partner with purpose-driven founders to create visual stories that honor both conviction and conversion.
What if your design could carry the weight of your mission without losing its soul?
I partner with purpose-driven founders to create visual stories that honor both conviction and conversion.
EXPERIENCE
EXPERIENCE
Lead Brand & Product Designer
Lead Brand & Product Designer
The 1989 Creative
The 1989 Creative
Jan 2016 - Present
Jan 2016 - Present
Digital Design Lead
Digital Design Lead
Raincloud Media
Raincloud Media
Oct 2023 - Present
Oct 2023 - Present
UI/UX Marketing Specialist
UI/UX Marketing Specialist
Raincloud Media
Raincloud Media
Oct 2022 - Oct 2023
Oct 2022 - Oct 2023
Senior Graphic Designer
Senior Graphic Designer
inProv
inProv
Nov 2018 - Oct 2022
Nov 2018 - Oct 2022
WORK
WORK
WORK
Transforming Mental Wellness
When San Antonio's mental health crisis reached breaking point, the H.E. Butt Foundation faced an urgent challenge: how do you unite diverse faith communities under one mission-driven identity without losing each community's unique DNA? The Congregational Collective needed authentic visual direction that would advance kingdom healing across denominational lines.
Transforming Mental Wellness
When San Antonio's mental health crisis reached breaking point, the H.E. Butt Foundation faced an urgent challenge: how do you unite diverse faith communities under one mission-driven identity without losing each community's unique DNA? The Congregational Collective needed authentic visual direction that would advance kingdom healing across denominational lines.
Transforming Mental Wellness
When San Antonio's mental health crisis reached breaking point, the H.E. Butt Foundation faced an urgent challenge: how do you unite diverse faith communities under one mission-driven identity without losing each community's unique DNA? The Congregational Collective needed authentic visual direction that would advance kingdom healing across denominational lines.
Scaling Mission-Driven
E-Commerce
Rowe Casa Organics' explosive growth almost created an identity crisis. Their mission was getting lost in a platform that couldn't serve both direct customers and wholesale partners effectively. They needed brand systems that would steward their calling while scaling their impact, ensuring every touchpoint advanced their kingdom purpose, not just conversions.
Sessions Converted
+67%
Mission Impact
+30%
Scaling Mission-Driven
E-Commerce
Rowe Casa Organics' explosive growth almost created an identity crisis. Their mission was getting lost in a platform that couldn't serve both direct customers and wholesale partners effectively. They needed brand systems that would steward their calling while scaling their impact, ensuring every touchpoint advanced their kingdom purpose, not just conversions.
Sessions Converted
+67%
Total
Sales
+30%
Scaling Mission-Driven
E-Commerce
Rowe Casa Organics' explosive growth almost created an identity crisis. Their mission was getting lost in a platform that couldn't serve both direct customers and wholesale partners effectively. They needed brand systems that would steward their calling while scaling their impact, ensuring every touchpoint advanced their kingdom purpose, not just conversions.
Sessions Converted
+67%
Mission Impact
+30%
Merit Street Media:
The Power of Platform Thinking
The Merit Street Media network, founded by Dr. Phil McGraw, was about to launch nationally, reaching over 80 million homes with a unique approach by partnering with FAST platforms, promising wide-ranging content access, including live and on-demand television, podcasts, and social media channels.
Engagement Rate
65%
Click-Through Rate
7.3%
Merit Street Media:
The Power of Platform Thinking
The Merit Street Media network, founded by Dr. Phil McGraw, was about to launch nationally, reaching over 80 million homes with a unique approach by partnering with FAST platforms, promising wide-ranging content access, including live and on-demand television, podcasts, and social media channels.
Engagement Rate
+65%
Click-Through Rate
7.3%
Merit Street Media:
The Power of Platform Thinking
The Merit Street Media network, founded by Dr. Phil McGraw, was about to launch nationally, reaching over 80 million homes with a unique approach by partnering with FAST platforms, promising wide-ranging content access, including live and on-demand television, podcasts, and social media channels.
Engagement Rate
65%
Click-Through Rate
7.3%
Crafting a Coffee Culture Icon: Building Community Through Faith-Inspired Branding
In a small Transylvanian town lacking community connection, Bogdan wanted to create more than a business—a true gathering place for neighbors. How do you craft a visual identity that invites genuine fellowship while building a sustainable, kingdom-focused enterprise? He needed brand stewardship for connection and growth.
Crafting a Coffee Culture Icon: Building Community Through Faith-Inspired Branding
In a small Transylvanian town lacking community connection, Bogdan wanted to create more than a business—a true gathering place for neighbors. How do you craft a visual identity that invites genuine fellowship while building a sustainable, kingdom-focused enterprise? He needed brand stewardship for connection and growth.
Crafting a Coffee Culture Icon: Building Community Through Faith-Inspired Branding
In a small Transylvanian town lacking community connection, Bogdan wanted to create more than a business—a true gathering place for neighbors. How do you craft a visual identity that invites genuine fellowship while building a sustainable, kingdom-focused enterprise? He needed brand stewardship for connection and growth.
In their own words
Real stories from clients who've seen their brands come to life through intentional design.
Ruben's blend of creativity and strategy is the foundation for his exceptional design work with purpose-driven organizations. His systematic approach ensured no surprises in our complex stakeholder environment. What set Ruben apart was his tested framework that gave our team a clear roadmap, meticulously refined through years serving faith and community-focused initiatives, delivering consistent results that honor organizational values while driving meaningful impact.
Caroly Garza
Principal, Libertas Working Group
Ruben's approach to visual brand design goes beyond aesthetics—he understands how to create systems that serve a greater purpose. His systematic framework, refined through years of working with purpose-driven organizations, ensures that every design decision advances the mission while maintaining consistency across complex platforms. What sets Ruben apart is his ability to translate organizational values into visual experiences that connect with diverse communities and stakeholders.
Grant Barron
CMO, Rowe Casa Organics
What I appreciated the most at Ruben was his strategic approach and desire to execute excellently without any surprises when it comes to his processes. We had a very positive experience, and the results speak for themselves. I am grateful for the opportunity to work directly with him, and I will do it again in the future. We wholeheartedly recommend them if you want a fresh approach, professional collaboration, and a burst of creativity. He exceeded our expectations by far.
Ruxandra Petrina
Co-Founder/CEO, Casa Petrina
In their own words
Real stories from clients who've seen their brands come to life through intentional design.
Ruben's blend of creativity and strategy is the foundation for his exceptional design work with purpose-driven organizations. His systematic approach ensured no surprises in our complex stakeholder environment. What set Ruben apart was his tested framework that gave our team a clear roadmap, meticulously refined through years serving faith and community-focused initiatives, delivering consistent results that honor organizational values while driving meaningful impact.
Caroly Garza
Principal, Libertas Working Group
Ruben's approach to visual brand design goes beyond aesthetics—he understands how to create systems that serve a greater purpose. His systematic framework, refined through years of working with purpose-driven organizations, ensures that every design decision advances the mission while maintaining consistency across complex platforms. What sets Ruben apart is his ability to translate organizational values into visual experiences that connect with diverse communities and stakeholders.
Grant Barron
CMO, Rowe Casa Organics
What I appreciated the most at Ruben was his strategic approach and desire to execute excellently without any surprises when it comes to his processes. We had a very positive experience, and the results speak for themselves. I am grateful for the opportunity to work directly with him, and I will do it again in the future. We wholeheartedly recommend them if you want a fresh approach, professional collaboration, and a burst of creativity. He exceeded our expectations by far.
Ruxandra Petrina
Co-Founder/CEO, Casa Petrina
In their own words
Real stories from clients who've seen their brands come to life through intentional design.
Ruben's blend of creativity and strategy is the foundation for his exceptional design work with purpose-driven organizations. His systematic approach ensured no surprises in our complex stakeholder environment. What set Ruben apart was his tested framework that gave our team a clear roadmap, meticulously refined through years serving faith and community-focused initiatives, delivering consistent results that honor organizational values while driving meaningful impact.
Caroly Garza
Principal, Libertas Working Group
Ruben's approach to visual brand design goes beyond aesthetics—he understands how to create systems that serve a greater purpose. His systematic framework, refined through years of working with purpose-driven organizations, ensures that every design decision advances the mission while maintaining consistency across complex platforms. What sets Ruben apart is his ability to translate organizational values into visual experiences that connect with diverse communities and stakeholders.
Grant Barron
CMO, Rowe Casa Organics
What I appreciated the most at Ruben was his strategic approach and desire to execute excellently without any surprises when it comes to his processes. We had a very positive experience, and the results speak for themselves. I am grateful for the opportunity to work directly with him, and I will do it again in the future. We wholeheartedly recommend them if you want a fresh approach, professional collaboration, and a burst of creativity. He exceeded our expectations by far.
Ruxandra Petrina
Co-Founder/CEO, Casa Petrina